About Us

We bring the outside in.

InsideCat began with a simple idea:

Indoor cats deserve a life that feels just as rich, curious, and stimulating as the world outdoors — without ever leaving the comfort and safety of home.

Most cat toys are loud, chaotic, or designed without understanding how cats actually see, hunt, and play. We wanted something better. Something calmer, smarter, and instinct-led. Something that fits beautifully into a modern home… while still lighting up that spark inside every cat.

So we reimagined what “indoor play” could be.

We design toys that mimic the movement, rhythm, and curiosity of the outdoors — rolling, flapping, darting, pausing — all the little cues that trigger a cat’s natural instincts.

But we do it in a way that feels peaceful, cozy, and home-friendly.

Warm colors. Soft textures. Smooth, organic motion.

No overstimulation. No stress. No cheap plastic chaos.

Just natural play, made for indoor life.

Because being an indoor cat shouldn’t mean being bored.

It should mean being safe — and still deeply fulfilled.

At InsideCat, our mission is to create a home that feels alive, enriching, and full of tiny adventures.

A home where your cat gets to express their true nature.

A home where instinct and comfort meet in the middle.