We Bring the Outside In.

Natural, instinct-driven toys made to enrich your indoor cat’s world.

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Featured products

Designed for the Stay-In Kind

Natural Movement

Natural Movement

Toys mimic real prey behavior with stop-start rolling and flapping to engage instinct.

Made for Indoor Cats

Made for Indoor Cats

Safe, quiet, enrichment-focused products ideal for apartment and indoor lifestyles.

Stress-Free Shopping

Stress-Free Shopping

Tracked shipping, responsive support, and easy replacements if something goes wrong.

Cat-Approved Design

Cat-Approved Design

Soft colors, quiet motors, and scientifically informed movement patterns.

A Fuller Life for Indoor Cats

Indoor cats deserve more than comfort — they deserve stimulation, curiosity, and small daily adventures. Every flick of a tail, every pounce, every moment of focus is a reminder that even the calmest companion has wild instincts waiting to be honored.

InsideCat designs toys that bring the outside in by recreating natural movement: rolling, flapping, teasing, and pausing. Our products combine natural behaviors with clean design, quiet motors, and calming textures — enriching the emotional, physical, and instinctual needs of indoor cats in a way that feels safe, simple, and joyful.

Because a fulfilled cat isn't just entertained. They're engaged, curious, and content.

InsideCat — for the stay-in kind.

What our customers say

Real reviews from real pet parents

Sarah M.

The flapping motion is so realistic it actually startled my cat at first — then she pounced instantly. She drags it around the house like she caught something real.

Sarah M.

James T.

I’ve bought so many toys and my cat gets bored in 30 seconds. Not this one. The rhythmic flapping keeps her engaged longer than anything else I’ve tried.

James T.

Emily R.

The stop-start motion is genius. It teases my cat just enough to keep him chasing it without overwhelming him. Perfect for hardwood floors.

Emily R.

Michael K.

It’s slightly louder than expected, but honestly my cat LOVES it. She stalks it, waits for it to flap, then attacks again. Great enrichment.

Michael K.

Lisa P.

The moment it flapped, my cat’s entire posture changed — ears forward, tail twitching, full focus. She treats it like a real hunt and plays with it every single day.

Lisa P.

David W.

I needed something to distract my very energetic kitten… this toy is it. Rolls, pauses, rolls again — just like prey. Total lifesaver.

David W.