Natural, instinct-driven toys made to enrich your indoor cat’s world.

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Featured products

Designed for the Stay-In Kind

Natural Movement

Natural Movement

Toys mimic real prey behavior with stop-start rolling and flapping to engage instinct.

Made for Indoor Cats

Made for Indoor Cats

Safe, quiet, enrichment-focused products ideal for apartment and indoor lifestyles.

Stress-Free Shopping

Stress-Free Shopping

Tracked shipping, responsive support, and easy replacements if something goes wrong.

Cat-Approved Design

Cat-Approved Design

Soft colors, quiet motors, and scientifically informed movement patterns.

A Fuller Life for Indoor Cats

Indoor cats deserve more than comfort — they deserve stimulation, curiosity, and small daily adventures. Every flick of a tail, every pounce, every moment of focus is a reminder that even the calmest companion has wild instincts waiting to be honored.

InsideCat designs toys that bring the outside in by recreating natural movement: rolling, flapping, teasing, and pausing. Our products combine natural behaviors with clean design, quiet motors, and calming textures — enriching the emotional, physical, and instinctual needs of indoor cats in a way that feels safe, simple, and joyful.

Because a fulfilled cat isn't just entertained. They're engaged, curious, and content.

InsideCat — for the stay-in kind.

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Customer Reviews

See what our customers are saying

Ava C.

My kitten literally slides across the tiles trying to catch it 😭 It’s become the ‘after dinner zoomies’ routine.

Ava C.
Chloe M.

don’t know what magic is in this spinner but my cat is OBSESSED. She smacks it, chases it, then comes back for more.

Chloe M.
Emily S.

If your cat likes birds/feathers, this is a cheat code. Mine chirps at it and does those crazy sideways hops.

Emily S.
Ethan W.

The spinning motion is so simple but it triggers that chase instinct instantly. He’s usually picky and this passed the test.

Ethan W.
Grace N.

We rotate toys weekly and this is the one she asks for. She’ll sit next to it and stare until I turn it on

Grace N.
Jake T.

Didn’t expect much but wow — 10 minutes in and my lazy boy was sprinting. Best ‘energy burner’ toy I’ve bought.

Jake T.
Jessie

My cat is absolutley obessed! Helps with those midnight zoomies when i turn i on hours before.

Jessie
Liam H.

Best part is it keeps going without me waving a wand around. Great when I’m working — he plays next to my desk.

Liam H.
Mia R.

My cat actually talks back to this thing 😂 The flapping keeps it unpredictable and he pounces like it’s real prey. Instant fave.

Mia R.
Olivia P.

He usually walks away from toys… not this. The flapping sound + motion = full hunter mode. Worth it.

Olivia P.
Sarah K.

Finally something that doesn’t get boring after one day. The movement is random enough that she stays locked in.

Sarah K.
Tahlia B.

This is the only toy that gets my older cat moving without me doing anything. He stalks it like a lion, then does these slow-motion pounces like he’s in a nature doc.

Tahlia B.